And that was their opinion ...
Meet RYDER - the new riding clothing line in Israel
Guy Halamish September 16, 2021 Bikepanel
A brand new clothing test in Israel that established a young triathlete, found a quality supplier in China, designed and decided to produce a new business for riders and triathletes. I was intrigued and went for a ride with Ryder's clothing:
In recent years there have been several players who have entered the riding clothing game with a private label who have carefully chosen. The products can sometimes be surprising in their quality, the designs vary greatly from company to company and in any case they provide a solution to a need abandoned by the big importers. But fashion is a difficult field. The reason the big chains barely hold clothing is that it's a headache: lots and lots of items, every design needs all the sizes, there are always left unopened stock leftovers (bib without shirt, only sizes XXL or XS…) or balances of designs the market did not like. Also the bulk of the clothing sales in the country are to the large groups in Custom, and the rest is very accessible for online shopping from dozens of brands and designs around the world.
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What's Ryder?
This is the cycling clothing brand for road and triathlon riders, which Liron set up an account. Visit the sales website from here. Liron, 36, is married +1, a triathlete and an iron man whose job has been eliminated by the Corona. Entering this period he wanted to start a business and entered his favorite field: cycling clothing. "I researched, looked for suppliers, studied the manufacturers and chose one company with which I did a test, and after it was successful I made the big order, the inventory I now offer," he says after 8 months of work.
"I checked the market and saw that there are some big players (Asus, Castelli, Nellini) but in terms of price range they are expensive. In addition there are smaller niche players who also work well (Ginga, Gobik, etc.). I come from the retail and sales world and believe that everyone There is a place. I appeal to an audience at a lower price level than them, but with a product level no less good than the leading leading brands. This is about 450 NIS per item from the highest level, ie about 900 NIS on the top before promotions.
Design - a matter of taste
Liron's involvement is mainly in the design - he designed everything. In the product itself he also added pockets in the back to his leading gutter - "Hopefully people will like it the way I liked it. As a product manager I demand very high demands from suppliers, and want improvement of every little detail in clothing, to an extreme level to make it great". The design of the suits I chose is a very minimalist design that is hard to go wrong with, but I think in Israel people usually like bright and prominent colors on the road. The dark, relatively uniform design is something that characterizes colder areas.
In the test this time:
Basic tank top - price 150 NIS (on sale 120)
Pro shirt - costs 400 NIS (on sale 320) - with the blue back here in the photos and more types of fabric.
Urban shirt - costs 325 (on sale 260) - with the colored sleeve and a zipper pocket.
The Urban Man Bib - costs NIS 400 (on sale 320)
Riding hat - 90 NIS (currently on sale 20% costs 72 NIS).
The site has a full inventory ready for sale in Israel. Later there will be full and half-sleeved triathlon suits, and there is also a custom option for groups. There will be levels of clothing: Basic, Urban and Peru, which vary mostly in difference in bib. There is a Pro model with two pockets for aerodynamics as well. Measurements can be made in Rishon LeZion, but you can of course buy online. The measurements are similar to the sizes known in Kraft and Pearl Izumi. If you have any, it is more or less the same measurements.
Ryder at first glance
I saw the entire Liron product line in presentation and touch, and you can learn a lot from it about the product. When I first examine a product I look at the weight of the fabric, the types of fabric and the combinations between different sections (ventilation areas, stability areas, panels) the cut, the seams, the degree of stretch and the feel of the material, what do the cuts look like? What do the edges and edges look like? What kind of richer is there and is it protected inside, and up. Is there silicone in the sleeves, are the pockets comfortable, and do they have a tearing protective reinforcement on the inside… and more and more.
From the feeling in the hand and the look it is clear that this is not a popular product line and there are very pleasant fabrics with high stretch. Their flexibility / degree of traction indicates that when combined with a narrow figure, they will be suitable for thin and sporty riders. It's a little less suitable for those who carry higher fat percentages and do not want outward-facing tires.
In choosing the products for the test I quickly sifted out the designs I was less attached to and one model that felt less right to me (with a large fourth pocket at the back that added weight). And we're off. What remains to be seen now are two things:
A sense of riding and insights from it
How it lasts for a long time and washes (this test will not test, it requires over half a year of use)
The gutter in riding
In terms of cut, the gutter, like the shirts, feels pro - tight, tight, aerodynamic all the way through, and pleasant to the touch. It's from the genre of suspenders that attach to the sole that rises relatively high at the back since that's where the pockets are. After a more stable piece of fabric, the part that meets the shoulders in "shlakes" is replaced by a pleasant and soft elastic felt. This is a less favorite approach of mine in general from the approach that lowers the pants as low as possible, and lengthens the straps.
The legs of the legs are relatively long - and if you like the edges close to your knees, you got long pants here as you requested. Thanks to the tight shape and the elastic fabric, they also fit well in the lower part of the area, where the muscle connects to the knee and the leg is narrower without free fabric or folds, thanks to a flexible and wide fabric panel.
The Ryder pad feels soft and thick
But thickness and softness is not the whole story of a professional pad. Explain: Imagine a sponge - it can be hard or soft, dense or airy. Here we are on a scale in the airy direction, i.e. a folding bar, a squeezing bar, and I have not felt a variety of compression levels very distinct from each other in different areas as is characteristic of pads from the highest levels. This means that it gets the body structure relatively easily and is adapted to it, but there are riders who are looking for more "presence". It remains to be seen whether the long-term durability that has not been tested in this test. Important to note: Each approach has advantages and disadvantages - in the compressed there is sometimes a tendency for some riders to suffer from unnecessary rubbing due to less acceptance of the Fed's body structure, higher weight, and more. I rode with him 4 hours of riding without a problem and with a very good feeling, but as mentioned he is still new to the test and when it is soft the challenge is over time.
The pockets in the gutter - a hit!
The uniqueness of the gutter is in its pockets - two deep pockets that are on the back mesh, under the straps. This is something I have not had in any bib before (except for a small pocket for the walkie-talkie, a traditional relic of professional racing) and I love it. Liron's idea to combine the pockets in the back is to allow riding uphill without interruption of things when the shirt is open because it will be possible to transfer them to the gutter pockets. I liked the idea thanks to a few benefits:
More space is always needed, especially in the off-season when you put sleeves or a vest in your pocket after it warms up.
Separation of things that do not require quick access, and can be put inside. There it makes room from the outer pockets for things that must be reached without interruption with one hand, and when the pockets with fewer things it is easier to pull out what is needed. For example: a car key, and a small pump.
Inserting swaying things and those that tend to fall out of your pockets into a place that gets double tightening, both from the bib itself, and from the shirt that closes on it.
One possible drawback is that this place where the pockets are is another contact area, with a lot of fabric over the body, which creates a bit more warmth in the waist / lower back. But I rode on hot days and did not suffer from it.
Ryder's Jersey's
These are shirts from the tightest genre, suitable for those with low fat percentages. Luckily I was not only naturally thin but also started training for half an Ironman as my percentages dropped. With such tight clothing I'm not sure I would have enjoyed as much as I enjoyed this test. The benefits nonetheless are great: zero fluttering, no interfering collars, and impressive aerodynamics.
Both shirts feel extremely thin, and cozy, however one has more appearances of a more ventilated mesh fabric, and I tend to prefer it. The shirt with the colored sleeve on one side is simpler in character with one fabric in most of its area, however it is also relatively fume-free, and no clumps of sweat and moisture are seen on it even when these are abundant. Although I rode with them in the summer and they smelled great they are such smooth, and feel opaque - different from the feel of the familiar mesh shirts.
There are other nice touches in the zipper - protection along the entire length between it and the body that will be comfortable for the rider.
One shirt (with the blue in the back) is aerodynamic and of a higher level, and as mentioned has more types of fabric - it comes with two pockets at the back for aerodynamics (but there are 2 more pockets in the mountain gutter):
This second one with the white sleeve comes with 3 pockets, and also a fourth pocket for the key with a zipper, an option I like. In both shirts the inner seam of the pockets comes with a reinforcing circle to prevent the fabric from tearing at the pressure point of the weight in the pockets.
Summary
The fabrics of the clothing are very pleasant. The designs in the test are very safe and beautiful, although not particularly prominent and conservative and I would recommend examining work with a professional designer and conducting a more in-depth market research regarding the designs that the Israeli market will respond well to.
The cut is very tight, and the sleeves are on both legs and arms - relatively long (up to the knees) and that's great. Everything is tight and very aerodynamic, which means it will challenge people with a few more fat percentages and areas they prefer to disguise.
The pad is soft, gets the body shape and there were no unpleasant abrasions or problem spots in its cut. The pockets in the gutter are an interesting and useful outlet.
Bottom line this clothing is excellent and surprising. It is totally worth its cost and feels quality at the level you would expect from any reputable company to produce. Liron and Rider deserve our support as a community. He can respond to your group's design needs and make you the clothing you want, and I'm sure he's going to give you a great service because he's the business, and that's his hobby and passion.